These principles, which we now define as modern architecture, are being put to work in casinos across the globe. As exemplified in border cities, the spatial layout of these gambling spaces can drastically alter the way in which bets are placed. They’re situating casinos within hotel and resort destinations to encourage guests to experience the broader allure of a destination. Some architects, such as Cuningham Group and Gensler, are taking on iconic new designs that defy the perceived tackiness of casino architecture through a renewed emphasis on function and beauty. Hostile Design One of the key reasons casinos invest so much money into their architecture is that it is essential to attract and retain patrons, which enables casino companies to meet their revenue generating goals...
Read More